According to the latest key trends report from Comscore the US mobile industry found Samsung to be the top handset manufacturer with 23.1% of the market share and RIM lead the smartphone platform with a 39.9% of the market on average for the period ending July 2010 as compared to the past three-month average.
Device manufacturer Samsung ranked as the top OEM with 23.1% of U.S. mobile subscribers, up one percentage point from the preceding three month period. LG ranked second with 21.2 percent share, followed by Motorola (19.8 percent share), RIM (9.0% share, up 0.6% points) and Nokia (7.8% share).
Top Mobile OEMs
3 Month Avg. Ending Jul. 2010 vs. 3 Month Avg. Ending Apr. 2010
Total U.S. Mobile Subscribers Ages 13+
Source: comScore MobiLens
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Share (%) of Mobile
Subscribers
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Point
Apr-10 Jul-10 Change
------ ------ ------
Total Mobile
Subscribers 100.0% 100.0% N/A
------------ ----- ----- ---
Samsung 22.1% 23.1% 1.0
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LG 21.8% 21.2% -0.6
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Motorola 21.6% 19.8% -1.8
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RIM 8.4% 9.0% 0.6
--- --- --- ---
Nokia 8.1% 7.8% -0.3
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Smartphone Platform Market Share
53.4 million people in the U.S. owned smartphones during the three months ending in July, up 11% from the corresponding April period. RIM was the leading mobile smartphone platform in the U.S. with 39.3% share of U.S. smartphone subscribers, followed by Apple with 23.8% share. Google saw significant growth during the period, rising 5.0 percentage points to capture 17.0 percent of smartphone subscribers. Microsoft accounted for 11.8 percent of Smartphone subscribers, while Palm rounded out the top five with 4.9 percent. Despite losing share to Google Android, most smartphone platforms continue to gain subscribers as the smartphone market overall continues to grow.
Top Smartphone Platforms
3 Month Avg. Ending Jul. 2010 vs. 3 Month Avg. Ending Apr. 2010
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens
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Share (%) of Smartphone
Subscribers
-----------------------
Point
Apr-10 Jul-10 Change
------ ------ ------
Total Smartphone
Subscribers 100.0% 100.0% N/A
---------------- ----- ----- ---
RIM 41.1% 39.3% -1.8
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Apple 25.1% 23.8% -1.3
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Google 12.0% 17.0% 5.0
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Microsoft 14.0% 11.8% -2.2
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Palm 4.9% 4.9% 0.0
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Mobile Content Usage
In July, 2 out of 3 U.S. mobile subscribers used text messaging on their mobile device, up 1.4 percentage points versus the prior three month period, while browsers were used by 33.6 percent of U.S. mobile subscribers (up 2.5 percentage points). Subscribers who used downloaded applications comprised 31.4 percent of the mobile audience, representing an increase of 1.6 percentage points from the previous period. Accessing of social networking sites or blogs increased 1.9 percentage points, representing 21.8 percent of mobile subscribers.
Mobile Content Usage
3 Month Avg. Ending Jul. 2010 vs. 3 Month Avg. Ending Apr. 2010
Total U.S. Mobile Subscribers Ages 13+
Source: comScore MobiLens
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Share (%) of Mobile
Subscribers
-------------------
Point
Apr-10 Jul-10 Change
------ ------ ------
Total Mobile
Subscribers 100.0% 100.0% N/A
------------ ----- ----- ---
Sent text message to
another phone 64.6% 66.0% 1.4
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Used browser 31.1% 33.6% 2.5
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Used downloaded apps 29.8% 31.4% 1.6
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Played games 22.4% 22.3% -0.1
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Accessed social
networking site or
blog 19.9% 21.8% 1.9
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Listened to music on
mobile phone 13.8% 14.5% 0.7
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Source: Comscore
