comScore announced key trends in the U.S. mobile phone over three month average ending August 2010. The report ranks leading mobile equipment manufacturers and smartphone operating system platforms according to their share of mobile subscribers ages 13 and older. The report finds Samsung to be the top manufacturer for handsets and has 23.6% market share with RIM leading the smartphone platform with a 37.6% market share.
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Samsung |
22.4% |
23.6% |
1.2 |
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LG |
21.5% |
21.2% |
-0.3 |
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Motorola |
21.2% |
18.8% |
-2.4 |
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RIM |
8.7% |
9.0% |
0.3 |
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Nokia |
8.1% |
7.6% |
-0.5 |
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Smartphone Platform Market Share
55.7 million people in the U.S. owned smartphones during the three months ending in August, up 14 percent from the May period. RIM was the leading mobile smartphone platform in the U.S. with 37.6 percent share of U.S. smartphone subscribers, followed by Apple with 24.2 percent share. Google continues to gain ground in the market, rising 6.6 percentage points to capture 19.6 percent of smartphone subscribers. Microsoft accounted for 10.8 percent of smartphone subscribers, while Palm rounded out the top five with 4.6 percent. Despite losing share to Google Android, most smartphone platforms continue to gain subscribers as the smartphone market overall continues to grow.
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RIM |
41.7% |
37.6% |
-4.1 |
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Apple |
24.4% |
24.2% |
-0.2 |
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13.0% |
19.6% |
6.6 |
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Microsoft |
13.2% |
10.8% |
-2.4 |
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Palm |
4.8% |
4.6% |
-0.2 |
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Mobile Content Usage
In August, nearly 67 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.4 percentage points versus the prior three month period, while browsers were used by 34.5 percent of U.S. mobile subscribers (up 2.6 percentage points). Subscribers who used downloaded applications comprised 32.3 percent of the mobile audience, representing an increase of 2.3 percentage points from the previous period. Accessing of social networking sites or blogs increased 1.7 percentage points, representing 22.5 percent of mobile subscribers, while listening to music inched 0.4 percentage points, representing 14.7 percent of subscribers.
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Sent text message to another phone |
65.2% |
66.6% |
1.4 |
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Used browser |
31.9% |
34.5% |
2.6 |
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Used downloaded apps |
30.0% |
32.3% |
2.3 |
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Played games |
22.5% |
23.0% |
0.5 |
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Accessed social networking site or blog |
20.8% |
22.5% |
1.7 |
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Listened to music on mobile phone |
14.3% |
14.7% |
0.4 |
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Source: comSocre
