Google sites and Facebook are two leading internet sites with the most market share in Chile. According to comScore, Google sites reach 95% of residents online in Chile, while Facebook reaches 6.2 million unqiue visitors followed by Microst sites which reach 6.1 million visitors.
“Internet access, usage and engagement in Latin America continue to show strong growth across the region,” said Alejandro Fosk, senior vice president of comScore Latin America. “As one of the most developed digital markets in Latin America, Chile provides both global and local brands with the opportunity to reach a growing audience of users that are continually turning to the Internet as a source of information, entertainment and communication on a daily basis.”
As of May 2010, 7.1 million people age 15 and older visited the net from home or work in Chile which is a 16% increase when compared to the previous year. This percentage increase makes Chile one of the fastest growing internet markets in the world. Google sites saw a 27% increase in market penetration in the country followed by 41% growth for facebook.com and 20% for Microsoft sites when compared to the previous year.
Key findings from the recent report include:
An average Internet user in Chile spent more than 23 hours online during May, consuming 1,740 pages of content and averaging 45 online visits during the month.
Nearly all Internet users in Chile visited a social networking site in May, with Facebook.com leading as the most-visited social networking destination. Twitter.com experienced tremendous growth in Chile increasing its audience base by more than four times to reach 824,000 unique visitors in May.
Chileans’ showed their savvy for staying connected online with 4 out of 5 Internet users accessing e-mail and 70 percent accessing an Instant Messenger service.
Online entertainment usage continued to grow throughout the past year with nearly 98 percent of all Internet users in the market frequenting an entertainment site during the month. YouTube led as the most-visited Entertainment destination with visitors averaging more than 2 hours on the site during the month.
The average Internet user in Chile performed 144 searches in May, one of the highest rates globally. Google Sites dominated the search landscape capturing nearly 86 percent of the market.
Here’s a detailed breakdown of unique visitors by site for ages 15 and over according to comScore:
Top 15 Internet Properties in Chile by Unique
Visitors
May 2010 vs. May 2009
Total Audience Age 15+ Chile -Home/Work
Location*
Source: comScore Media Metrix
-----------------------------
Total Unique Visitors
(000)
----------------------
May-2009 May-2010 % Change
-------- -------- --------
Total Internet : Total
Audience 6,145 7,114 16
---------------------- ----- ----- ---
Google Sites 5,355 6,797 27
------------ ----- ----- ---
FACEBOOK.COM 4,399 6,219 41
------------ ----- ----- ---
Microsoft Sites 5,050 6,069 20
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Terra - Telefonica 2,179 4,120 89
------------------ ----- ----- ---
Yahoo! Sites 2,763 3,397 23
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Wikimedia Foundation
Sites 2,239 3,215 44
-------------------- ----- ----- ---
Empresa El Mercurio
S.A.P. 2,081 2,888 39
------------------- ----- ----- ---
TARINGA.NET 1,462 2,495 71
----------- ----- ----- ---
Grupo La Tercera 1,636 2,175 33
---------------- ----- ----- ---
Hi-Media Group 2,364 2,114 -11
-------------- ----- ----- ---
Orange Sites 1,301 2,103 62
------------ ----- ----- ---
WordPress 1,580 2,079 32
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MercadoLibre 1,846 2,056 11
------------ ----- ----- ---
NetShelter Technology
Media 1,467 1,761 20
--------------------- ----- ----- ---
MEGAUPLOAD.COM 973 1,661 71
-------------- --- ----- ---
*Excludes visitation from public computers such
as Internet cafes or access from mobile phones
or PDAs.
